The Green Grocer: logo (part 2)

After discussing the initial ideas with my sister, she wanted to focus on a simple text-based logo that incorporated a food element, like a tomato--cute, colorful, and distinctive. She also gave me a few sites that she liked to give me a sense of her preferred style, and used the words "clean" and "modern." Ok, I said, we can work with that. So here are the variations on the theme that I came up with; I went with the vertical layout because it worked better with the logo shape and information we needed to include: